Community

Teaching Staff

Graduates

Teaching staff

HomepageCommunityTeaching staffAcademic AreasMarketing Management

Full-time teaching staffPart-time teaching staffGuest lecturers
Academic Areas

Academic Areas

Analysis of Decisions and NegotiationAnalysis of Business Situations
Management Control and InformationMarketing Management
Management of the Individual in an OrganizationProduction Management
Financial ManagementThe Family BusinessThe Economic EnvironmentCompany Policy

Marketing Management

The purpose of this area is to communicate the commercial variables which form part of the process of placing a commercial offer. Participants also learn to handle various basic commercial variables in order to construct commercial plans, combining the various variables with each other.

Content

• Introduction to marketing.
• Advertising and branding.
• Importance of price.
• Price Innovation.
• Market.
• Produce product and the consumer.
• Competition with global brands.
• Distribution strategy.
• Promotions.
• Emerging markets.
• Practical aspects of marketing.

A generalist and humanist view/content

"INALDE represents one of the academic and personal experiences which one may have in one’s professional life. It promotes a process of formation which generates the changes in one's way of seeing management and business, due to its comprehensive approach composite and humanistic approach, and the Case Method, which without doubt is the most appropriate laboratory for management formation".

Luis Felipe Salom
Vice-President Logistics
Grupo Empresarial Bavaria