INALDE, Management and Business School of Universidad de La Sabana.
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Academic Areas

Academic Areas

Analysis of Decisions and NegotiationAnalysis of Business Situations
Management Control and InformationMarketing Management
Management of the Individual in an OrganizationProduction Management
Financial ManagementThe Family BusinessThe Economic EnvironmentCompany Policy

Company Policy

The basic objective of the area of business policy is to make an in-depth examination of the implementation of competitive strategies, the way in which a business implements its objectives and its position in the business environment in order to achieve success.

The academic structure of the program allows participants to learn that is not enough to have good strategic ideas, because ideas must also be properly implemented. A strategic idea which is not very brilliant but is well implemented is better than a brilliant and badly-implemented one. The academic structure of program of business policy also allows participants to analyze the fact that corporate governing is a task for individuals, and each individual is different, with broader or narrower visions, different degrees of Daltonism, capacity for risk - and enormously different capacities for action.

Content

  • Competing in the chill environments.
  • The nature and sources of competitive advantage.
  • Strategic position.
  • Sector and competition and analysis.
  • The concept of strategy.
  • Strategic position.
  • The globalization of industry.
  • Corporate government - family business.
  • Corporate strategy.
  • Strategy in different sectors.
  • Parallel strategic planning in the family business.
  • Management boards or boards of directors.

 

A generalist and humanist view/content


"INALDE represents one of the academic and personal experiences which one may have in one’s professional life. It promotes a process of formation which generates the changes in one's way of seeing management and business, due to its comprehensive approach composite and humanistic approach, and the Case Method, which without doubt is the most appropriate laboratory for management formation".

Luis Felipe Salom
Vice-President Logistics
Grupo Empresarial Bavaria

 
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