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The Case Method
What is a Case?
 A Case is the description of a real situation in the management of an organization. Cases usually present problems which will require one or more decisions.
It is a story which describes the sequence of events and contains facts, opinions and prejudices of the leading participants in the case, at the time in which the events took place.
As happens in problems which you face every day, you often do not have all the information which you think is important, or you have a large amount of data which are not relevant to take the decision. Often, there is not just one problem, but there are a number of inter-linked problems. Sometimes, the basic problem is hidden behind the immediate problems. Each case attempts, with logical limitations, to be an exact reproduction of the real life of a manager.
Cases involve people. The managers and their subordinates do not follow fixed rules of behavior because they are not robots, and even in the more rigid organizations there is a certain the way of freedom and autonomy. Therefore, decisions are not stand-alone. A Case is not like a geometry problem, in which there is only one right answer and all the others are wrong. In a case, there may be a range of decisions which may all be equally right.
The Case Method consists in making someone face up to a real problem in conditions of simulated experience, under the guidance of our academic staff.
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International week
INALDE taught me that a business should be conceived to generate value "always" over time, and that we as managers have that mission, and that in order to succeed in that we should build a proper organizational structure with strategies, responsibilities, and above all long-term thinking. I sincerely believe that thanks to these lessons, the Parmalat crisis placed us - as it would in any other crisis that comes up - in a privileged situation to be able to deal with the problem and carry on with the business.
Luis Guilherme Ribeiro de Guzmao
General Manager
Parmalat Colombia
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