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International week
INALDE taught me that a business should be conceived to generate value "always" over time, and that we as managers have that mission, and that in order to succeed in that we should build a proper organizational structure with strategies, responsibilities, and above all long-term thinking. I sincerely believe that thanks to these lessons, the Parmalat crisis placed us - as it would in any other crisis that comes up - in a privileged situation to be able to deal with the problem and carry on with the business.
Luis Guilherme Ribeiro de Guzmao
General Manager
Parmalat Colombia
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