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Revista INALDE
Presentation
 Revista INALDE is the publication of the Management and Business School INALDE of Universidad de la Sabana. It is circulated to all graduates of our management perfection programs, totaling some 5,000 people. Further, it is sent to first and second level management of the 500 most important companies in Colombia, to leaders of opinion in public and private sector, to the media, and academic circles. We distribute it to all senior government offices, the Diplomatic Corps, the administrators of industry associations and local and bilateral Chambers of Commerce, to major universities, and business schools in Colombia and around the world.
The qualitative criteria of coverage and direct communication, profitability, and affinity with the target groups makes Revista INALDE an effective means of promotion and advertising for high-level top-profile products and services. The quality and content and the level of the authors of its articles serves to increase the effectiveness of advertising investment.
Our target public
Multipliers and decision-takers at the top of organizations. Individuals of a high level of education, privileged purchasing power, and broad cultural formation.
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International week
INALDE taught me that a business should be conceived to generate value "always" over time, and that we as managers have that mission, and that in order to succeed in that we should build a proper organizational structure with strategies, responsibilities, and above all long-term thinking. I sincerely believe that thanks to these lessons, the Parmalat crisis placed us - as it would in any other crisis that comes up - in a privileged situation to be able to deal with the problem and carry on with the business.
Luis Guilherme Ribeiro de Guzmao
General Manager
Parmalat Colombia
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