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Commercial Management

Homepage Research Commercial Management

Research group The research lines and projects

Research group

The Research Group in Marketing Management is a joint work with by IAE-Argentina, PAD-Peru, and the Faculty of Economic and Management Sciences of Universidad de la Sabana. The group has an alliance with GS1 Colombia, to undertake and apply quantitative research.

Members

INALDE

  • Luis Fernando Jaramillo, MBA - Group Director
  • Ernesto Barrera Duque
  • Ignacio Osuna Soto
  • Andrés Felipe Chaves

Faculty of Economic and Management Sciences of Universidad de la Sabana

  • Gonzalo Oñate
  • César Betancourt

Expert external advisers

  • Guillermo D'Andrea, DBA (IAE)
  • Fernando Chiappe, MBA (PAD)


Metodology


“The exchange of criteria on business problems enriches the approach to decision-taking. INALDE seems to me to have been both responsible and thorough in executing its entire academic offer".

Martha Cecilia Bohórquez
Vice President of Insurance and Marketing
Seguros La Equidad

 
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