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Commercial Management
The research lines
 Marketing management for emerging sectors
The direction of degree papers of the Faculty of Engineering, evaluated by teaching staff of the Faculty of Economic and Management Sciences:
- Social analysis of Latin America for marketing research in emerging sectors of the economy (completed).
- Analysis of the social and economic structure of Colombia, marketing research in emerging sectors of the economy (completed).
- Design of marketing model for disposable divers in emerging sectors of the economy (completed).
- Analysis of distribution channels four and oils and fats line, in Socioeconomic Strata 1 and 2 (completed).
- Market study to offer PCs to emerging segments of the economy (in progress).
Article for dissemination: The Post-crisis Consumer. La Nota Económica, December 2004
CODENSA projects - in progress
Marketing management: distribution and retail, retail channels
Direction of degree papers of students of the Faculty of Engineering, evaluated by teaching staff of the Faculty of Economic and Management Sciences:
- Analysis of distribution channels for a line of oils and fats in Socioeconomic Strata 1 and 2 (degree papers).
- Cases of implementation of logistical systems: EPC, CPFR, CabasNet and application of barcodes in Noel and Colceramica, in progress (degree paper).
Direction of degree papers of students in the Faculty of Economic and Management Sciences:
- The case of COORATIENDAS: marketing in traditional channels (degree paper).
- The case of OLA, a commercial strategy in the telecommunications sector (A), (B), (C) and (D).
- The case of Quala SA, the war of the fallen (A)-completed.
- The case of Mario Hernandez, an export initiative (completed).
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Metodology
“The exchange of criteria on business problems enriches the approach to decision-taking. INALDE seems to me to have been both responsible and thorough in executing its entire academic offer".
Martha Cecilia Bohórquez
Vice President of Insurance and Marketing
Seguros La Equidad |
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