Empirical Analysis of the value of targeting information in coupons: goals and category effects : Detalle producto - Inalde

Inalde - Busines School - Universidad de la Sabana

Empirical Analysis of the value of targeting information in coupons: goals and category effects

Osuna, Ignacio; Empirical analysis of the value of targeting information in coupons: goals and category effects; INFORMS Marketing Science Conference; Alemania; 2010

Contacto

Formulario de Contacto
Correo: inalde@inalde.edu.co
Teléfono: (571) 861 4444
Dirección: Km. 7, Autopista Norte, Costado Occidental
Chía, Colombia