Profesores LAMS - Inalde

Inalde - Busines School - Universidad de la Sabana

CLAUSTRO ACADÉMICO

Rohit Deshpande

Harvard Business School - LAMS 2013, 2014 y 2015

Ph.D. de la Universidad de Pittsburgh

MBA de Northwestern University

B.Sc. y M.M.S. de la Universidad de Bombay

    • Profesor ‘Sebastian S. Kresge’ del Área de Marketing de Harvard Business School. Es director del Global Colloquium for Participant-Centered Learning en la misma Escuela. Considerado por la American Marketing Association como uno de los profesores más publicados e influyentes a nivel mundial en el área de marketing. Autor de numerosos casos de estudio, libros, investigaciones y artículos en revistas. Sus más recientes investigaciones y conferencias son “Cross-cultural Marketing Strategy“ y “Global Branding and the Provenance Paradox”. Ph.D. de la Universidad de Pittsburgh, MBA de Northwestern University, B.Sc. (Hons. Dist.) y M.M.S. de la Universidad de Bombay. Dicta sesiones en el programa Owner / President Management y en otras ofertas de executive education.
     
    • Miembro del equipo de Harvard Business School que creó el curso Leadership and Corporate Accountability MBA, enfocado en ética y política de empresa.
    • Profesor de Marketing en Dartmouth College.
    • Profesor Asociado y Adjunto de Marketing de la Universidad de Texas.
    • Profesor invitado en la Escuela de Graduados de Negocios de la Universidad de Stanford.
    • Director Ejecutivo del Marketing Science Institute.
     
    • Ph.D. de la Universidad de Pittsburgh, donde recibió el Premio "Alumno distinguido" en 2008.
    • MBA de Northwestern University.
    • Licenciatura, graduado con honores, y M.M.S. de la Universidad de Bombay
     
  • Books

    Quelch, John A., and Rohit Deshpandé. The Global Market: Developing a Strategy to Manage Across Borders. San Francisco, Calif.: Jossey-Bass, 2004.

     

    Deshpandé, Rohit, ed. Using Market Knowledge. Thousand Oaks, Calif.: Sage Publications, 2000.

     

    Deshpandé, Rohit, ed. Developing a Market Orientation. Thousand Oaks, CA: Sage Publications, 1999.

     

    Published Papers

    Deshpandé, Rohit, and Anjali Raina. "The Ordinary Heroes of the Taj." Harvard Business Review 89, no. 12 (December 2011).

     

    Paine, Lynn S., Rohit Deshpandé, and Joshua D. Margolis. "A Global Leader's Guide to Managing Business Conduct." Harvard Business Review 89, no. 9 (September 2011). (Online edition.)

     

    Shultz, C., R. Deshpande, B. Cromwell, A. Ekici, P. Kothandaraman, M. Peterson, S. Shapiro, D. Talukdar, and A. Veeck. "Marketing and Public Policy: Transformative Research in Developing Markets." Journal of Public Policy and Marketing 30, no. 2 (2011). Abstract

     

    Deshpandé, Rohit. "Why You Aren't Buying Venezuelan Chocolate." Harvard Business Review 88, no. 12 (December 2010). Abstract

     

    Chance, Zoe, and Rohit Deshpandé. "Putting Patients First: Social Marketing Strategies for Treating HIV in Developing Nations." Special Issue on Metric and Interpretive Explorations of Macromarketing. Journal of Macromarketing 29, no. 3 (2009). Abstract

     

    Deshpandé, Rohit. "The Country Effect: Leveraging the Origin of a Brand for the Global Markets." Harvard Business Review America Latina (August 2007): 2-6.

     

    Puccinelli, Nancy M., Rohit Deshpandé, and Alice M. Isen. "Should I Stay or Should I Go? Mood Congruity, Self-monitoring and Retail Context Preference." Journal of Business Research 60, no. 6 (June 2007): 640-648.

     

    Deshpandé, Rohit, and John U. Farley. "Interdisciplinary Research Within a Modified Competing Values Model of Organizational Performance: Results from Brazil." Journal of Global Marketing 20, nos. 2/3 (2007): 5-16.

     

    Paine, Lynn, Rohit Deshpandé, Joshua D. Margolis, and Kim Eric Bettcher. "Up to Code: Does Your Company's Conduct Meet World-Class Standards?" Harvard Business Review 83, no. 12 (December 2005).

     

    Farley, John U., and Rohit Deshpandé. "Charting the Evolution of Russian Firms from Soviet 'Producer Orientation' to Contemporary 'Market Orientation'." Journal of Global Marketing 19, no. 2 (2005): 7-26.

     

    Deshpandé, Rohit, and John U. Farley. "Thai Firms' Adaptations Following the Asian Economic Crisis: Market Orientation, Innovativeness and Organizational Culture Five Years After"." Asian Journal of Management 11, no. 1 (2005).

     

    Deshpandé, Rohit, and John U. Farley. "Organizational Culture, Innovativeness and Market Orientation in Hong Kong Five Years After Handover: What Has Changed?" Journal of Global Marketing 17, no. 4 (April 2004): 53-73.

     

    Deshpandé, Rohit, John U. Farley, and Douglas Bowman. "Tigers, Dragons, and Others: Profiling High Performance in Asian Firms." Journal of International Marketing (March 12, 2004): 5-29.

     

    Deshpandé, Rohit, and John U. Farley. "Organizational Culture, Market Orientation, Innovativeness and Firm Performance: An International Research Odyssey." International Journal of Research in Marketing (January 21, 2004): 3-22.

     

    Deshpandé, Rohit, and John U. Farley. "Market Orientation, Innovativeness and Organizational Culture: Thai Firms Adapt to the Asian Economic Crisis." Asian Journal of Marketing (January 2004): 5-19.

     

    Dimofte, Claudiu V., Mark R. Forehand, and Rohit Deshpandé. "Ad Schema Incongruity As Elicitor of Ethnic Self-Awareness and Differential Advertising Response." Journal of Advertising 32, no. 4 (winter 2003): 7-17.

     

    Forehand, Mark R., Rohit Deshpandé, and Americus Reed II. "Identity Salience and the Influence of Differential Activation of the Social Self-Schema on Advertising Response." Journal of Applied Psychology 87, no. 6 (December 2002): 1086-1099.

     

    Deshpandé, Rohit, and John U. Farley. "High Performance Firms in a Complex New China: A Tale of Six Cities." Journal of Global Marketing 16, nos. 1/2 (2002): 207-229.

     

    Deshpandé, Rohit, and John U. Farley. "Looking at Your World Through Your Customer's Eyes: Cross-National Differences in Buyer-Seller Alliances." Journal of Relationship Marketing 1, nos. 3/4 (2002): 3-22.

     

    Forehand, Mark, and Rohit Deshpandé. "What We See Makes Us Who We Are: Ad Typicality as a Source of Elicited Distinctiveness." Journal of Marketing Research 38 (August 2001).

     

    Grier, Sonya, and Rohit Deshpandé. "Social Dimension of Consumer Distinctiveness: The Influence of Social Status on Group Identity and Advertising Persuasion." Journal of Marketing Research 38 (May 2001): 216-224.

     

    Steinman, C., R. Deshpande, and J. U. Farley. "Beyond Market Orientation: When Customers and Suppliers Disagree." Journal of the Academy of Marketing Science 28 (winter 2000): 109-119.

     

    Deshpandé, Rohit, and John U. Farley. "Market-Focused Organizational Transformation in China." Global Markeing in Greater China. Journal of Global Marketing 14, nos. 1-2 (December 2000): 7-35.

     

    Deshpandé, Rohit, John U. Farley, and Frederick E. Webster Jr. "Triad Lessons: Generalizing Results on High Performance Firms in Five Business-to-Business Markets." International Journal of Research in Marketing 17, no. 4 (December 2000): 353-362.

     

    Deshpande, R., and J. U. Farley. "Corporate Culture and Market Orientation: Comparing Indian and Japanese Firms." Journal of International Marketing 7, no. 4 (May 1999): 111-127.

     

    Deshpandé, Rohit, and J. U. Farley. "Culture, Customers, and Contemporary Communism: Vietnamese Marketing Management Under Doi Moi." Asian Journal of Marketing 7, no. 1 (1999): 4-18.

     

    Deshpandé, R. "Foreseeing Marketing." Journal of Marketing 63 (1999): 164-167.

     

    Deshpande, R., and J. U. Farley. "Measuring Market Orientation: A Generalization and Synthesis." Journal of Market Focused Management 2 (September 1998): 213-232.

     

    Deshpande, R., and J. U. Farley. "The Market Orientation Construct: Correlations, Culture, and Comprehensiveness." Journal of Market Focused Management 2 (September 1998): 237-239.

     

    Deshpandé, R., and H. Gatignon. "Competitive Analysis." Marketing Letters 5 (July 1994): 271-288.

     

    Deshpandé, Rohit, and D. M. Stayman. "A Tale of Two Cities: Distinctiveness Theory and Advertising Effectiveness." Journal of Marketing Research 31 (February 1994): 57-64.

     

    Wansink, B., and R. Deshpandé. "Out of Sight, Out of Mind: Pantry Stockpiling and Brand Usage Frequency." Marketing Letters 5 (January 1994): 91-100.

     

    Deshpandé, Rohit, J. U. Farley, and F E Webster Jr. "Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis." Journal of Marketing 57, no. 1 (January, 1993): 23-37.

     

    Moorman, C., R. Deshpande, and G. Zaltman. "Factors Affecting Trust in Market Research Relationships." Journal of Marketing 57, no. 1 (January, 1993): 81-101.

     

    Moorman, C., G. Zaltman, and Rohit Deshpandé. "Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations." Journal of Marketing Research 29, no. 3 (August 1992): 314-28.

     

    Book Chapters

    Deshpandé, Rohit and Zoe Chance. "Fighting AIDS, Fighting Poverty: Customer Centric Marketing in the Generic Antiretroviral Business." In Business Solutions for the Global Poor: Creating Social and Economic Value, edited by V. Kasturi Rangan, John A. Quelch, Gustavo Herrero and Brooke Barton. John Wiley & Sons, Inc., 2007.

     

    Deshpandé, R., and J. U. Farley. "Reliability in Measuring Market Orientation and Financial Performance in Transition Economies." In Marketing Issues in Transnational Economies., 127-138, edited by R. Batra. Boston: Kluwer Academic Publishers, 1999.

     

    Other Papers

    Paharia, Neeru, and Rohit Deshpandé. "Sweatshop Labor is Wrong Unless the Jeans are Cute: Motivated Moral Disengagement." Harvard Business School Working Paper, No. 09-079, January 2009. Abstract

     

    Kohli, Ajay K., and Rohit Deshpandé. "Marketing Organizations: Changing Structures and Roles." Marketing Science Report Series, No. 05-200, 2005 (pages 77-84.)

     

    Deshpandé, Rohit, Sang-Hoon Kim, and Elie Ofek. "Preempting Competetitive Risk via Customer Focus.: Entrepreneurial Firms in Japan and the U.S." 2004.

     

    Deshpandé, Rohit, and John U. Farley. "Tigers and Dragons: Profiling High Performance Asian Firms." Report, No. 01-101, Marketing Science Institute, 2001.

     

    Deshpandé, Rohit, and John U. Farley. "Chinese Corporate Culture, Market Orientation, Innovation and Firm Performance." Harvard Business School Working Paper, No. 98-029, 1997.

     

    Deshpandé, Rohit, and John U. Farley. "Culture, Customers, and Contemporary Communism: Vietnamese Marketing Management." Harvard Business School Working Paper, No. 98-028, 1997.

     

    Deshpandé, Rohit, John U. Farley, and Frederick F. Webster Jr. "Factors Affecting Organizational Performance: A Five-Country Comparison." Harvard Business School Working Paper, No. 98-027, 1997.

     

    Deshpandé, Rohit, and John U. Farley. "Measuring Market Orientation: Generalization and Synthesis." Harvard Business School Working Paper, No. 98-026, 1997.

     

    Deshpandé, Rohit, G. Zaltman, and C Moorman. "Relationships Between Providers and Users of Market Research: The Role of Personal Trust." Report, No. 93-111, Marketing Science Institute, 1993.

     

     

Contacto

Formulario de Contacto
Correo: inalde@inalde.edu.co
Teléfono: (571) 861 4444
Dirección: Km. 7, Autopista Norte, Costado Occidental
Chía, Colombia